The Tribune reported today on a new study that shows South Siders are more “extroverted and agreeable,” while North Siders are more neurotic—what the Tribune calls a “Bill Veeck versus Woody Allen divide.” The study’s author, Kevin Stolarick, is a researcher at the University of Toronto’s Martin Prosperity Institute, where he works under “Creative Class” theoretician Richard Florida. It’s notoriously difficult to make accurate and reliable personality tests, so Stolarick relied on self-categorization: the study was conducted online and participants rated themselves from 1 to 5 on 45 traits like carelessness, imagination, and efficiency. Stolarick explained the South Side’s high levels of cheerfulness as being due to historical African-American migration from the friendly Deep South, and he reassured North Siders that “neurotic” doesn’t mean crazy.
In other news from the Tribune, some are suggesting the University of Chicago as the future site of Barack Obama’s presidential library, but Obama isn’t one of them.
